{"id":2209,"date":"2021-06-18T19:46:39","date_gmt":"2021-06-18T23:46:39","guid":{"rendered":"https:\/\/sharpweb.org\/sharpnews\/?p=2209"},"modified":"2025-09-21T18:11:01","modified_gmt":"2025-09-21T22:11:01","slug":"john-boardley-typographic-firsts-adventures-in-early-printing","status":"publish","type":"post","link":"https:\/\/sharpweb.org\/sharpnews\/2021\/06\/18\/john-boardley-typographic-firsts-adventures-in-early-printing\/","title":{"rendered":"John Boardley. Typographic Firsts: Adventures in Early Printing"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-258e4d99 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group alignwide has-base-2-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-da4c956d wp-block-group-is-layout-constrained\" style=\"border-radius:25px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5eaea892 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><h1 class=\"wp-block-post-title\">John Boardley. Typographic Firsts: Adventures in Early Printing<\/h1>\n\n<div class=\"wp-block-template-part\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group alignwide has-contrast-color has-text-color has-link-color has-medium-font-size wp-elements-1 is-layout-flex wp-container-core-group-is-layout-3f968af1 wp-block-group-is-layout-flex\" style=\"font-style:normal;font-weight:600\"><div class=\"has-text-align-left has-link-color wp-elements-2 wp-block-post-date has-text-color has-contrast-color\"><a href=\"https:\/\/sharpweb.org\/sharpnews\/2021\/06\/18\/john-boardley-typographic-firsts-adventures-in-early-printing\/\"><time datetime=\"2021-06-18T19:46:39-04:00\">June 18, 2021<\/time><\/a><\/div>\n\n\n<p class=\"has-contrast-color has-text-color wp-block-paragraph\">\u2014<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-small-font-size wp-block-paragraph\">by<\/p>\n\n\n<div class=\"has-link-color wp-elements-3 wp-block-post-author-name has-text-color has-contrast-color\"><a href=\"\" target=\"_self\" class=\"wp-block-post-author-name__link\">Simon Rosenberg<\/a><\/div>\n\n<div class=\"taxonomy-category has-link-color wp-elements-4 wp-block-post-terms has-text-color has-contrast-color\"><span class=\"wp-block-post-terms__prefix\">in <\/span><a href=\"https:\/\/sharpweb.org\/sharpnews\/category\/reviews\/book-review\/\" rel=\"tag\">Book review<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/sharpweb.org\/sharpnews\/category\/reviews\/\" rel=\"tag\">Reviews<\/a><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border\"><div class=\"wpcp-wp-lightbox-host wpcp-advanced-image-lightbox-icon-hover\"><a class=\"wpcp-wp-lightbox-image-link\" data-wpcp-wp-lb-image=\"1\" href=\"https:\/\/sharpweb.org\/sharpnews\/wp-content\/uploads\/2021\/06\/Boardley_Typographic-Firsts.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1000\" src=\"https:\/\/sharpweb.org\/sharpnews\/wp-content\/uploads\/2021\/06\/Boardley_Typographic-Firsts.jpg\" alt=\"Cover for: ohn Boardley. Typographic Firsts: Adventures in Early Printing\" class=\"wp-image-5258\" style=\"border-radius:25px;width:394px;height:auto\" srcset=\"https:\/\/sharpweb.org\/sharpnews\/wp-content\/uploads\/2021\/06\/Boardley_Typographic-Firsts.jpg 768w, https:\/\/sharpweb.org\/sharpnews\/wp-content\/uploads\/2021\/06\/Boardley_Typographic-Firsts-230x300.jpg 230w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><a href=\"https:\/\/sharpweb.org\/sharpnews\/wp-content\/uploads\/2021\/06\/Boardley_Typographic-Firsts.jpg\" data-fancybox=\"wpcp-wp-img-5258\" class=\"wpcp-lightbox-trigger wpcp-advanced-image-lightbox-icon wpcp-position-top-right wpcp-advanced-image-lightbox-icon-hover wpcp-global-lightbox-icon wpcp-lightbox-icon--global wpcp-lb-icon-style-default\" data-wpcp-lb-icon-source=\"global\" aria-label=\"Open image in lightbox\" data-thumb-src=\"https:\/\/sharpweb.org\/sharpnews\/wp-content\/uploads\/2021\/06\/Boardley_Typographic-Firsts-230x300.jpg\" data-wpcp-lb-single=\"1\"><span class=\"wpcp-icon-container\"><svg viewBox=\"0 0 20 20\"><path d=\"M17.6585 16.025L14.2437 12.6198C15.1716 11.3338 15.6121 9.7613 15.4871 8.1819C15.362 6.60251 14.6795 5.11847 13.5607 3.99351C12.936 3.36206 12.1916 2.86066 11.3709 2.51845C10.5502 2.17623 9.66952 2 8.77995 2C7.89039 2 7.00969 2.17623 6.18899 2.51845C5.36829 2.86066 4.62395 3.36206 3.99919 3.99351C3.36594 4.61649 2.86312 5.35871 2.51992 6.17708C2.17673 6.99545 2 7.87365 2 8.76068C2 9.64772 2.17673 10.5259 2.51992 11.3443C2.86312 12.1627 3.36594 12.9049 3.99919 13.5279C5.11957 14.6901 6.62279 15.4103 8.23285 15.5562C9.84291 15.7022 11.4517 15.2641 12.7639 14.3224L16.1788 17.7275C16.3849 17.9034 16.6473 18 16.9186 18C17.1899 18 17.4523 17.9034 17.6585 17.7275C18.1138 17.16 18.1138 16.5925 17.6585 16.025ZM5.59278 12.0523C5.16258 11.6298 4.82094 11.1263 4.58774 10.5709C4.35455 10.0156 4.23446 9.41951 4.23446 8.81744C4.23446 8.21536 4.35455 7.6193 4.58774 7.06394C4.82094 6.50859 5.16258 6.00503 5.59278 5.58257C6.01644 5.15359 6.52144 4.81292 7.07838 4.58039C7.63532 4.34786 8.23308 4.22811 8.83687 4.22811C9.44066 4.22811 10.0384 4.34786 10.5954 4.58039C11.1523 4.81292 11.6573 5.15359 12.081 5.58257C12.5112 6.00503 12.8528 6.50859 13.086 7.06394C13.3192 7.6193 13.4393 8.21536 13.4393 8.81744C13.4393 9.41951 13.3192 10.0156 13.086 10.5709C12.8528 11.1263 12.5112 11.6298 12.081 12.0523C11.6573 12.4813 11.1523 12.822 10.5954 13.0545C10.0384 13.287 9.44066 13.4068 8.83687 13.4068C8.23308 13.4068 7.63532 13.287 7.07838 13.0545C6.52144 12.822 6.01644 12.4813 5.59278 12.0523Z\" \/><\/svg><\/span><\/a><\/div><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-4bd16184 wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center has-contrast-2-color has-text-color has-link-color has-system-serif-font-family has-large-font-size wp-elements-5 wp-block-paragraph\" style=\"line-height:1.2\"><strong><em>Typographic Firsts: Adventures in Early Printing.<\/em> Oxford: Bodleian Library, 2019, by John Boardley. $40.00. ISBN: \u200e978-1851244737.<\/strong><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">For centuries, humans have been surrounded by printed material. It is easy to ignore that certain typographic elements we take for granted now were, at some point, a novelty. John Boardley\u2019s <em>Typographic Firsts<\/em>, published by the Bodleian Library, creates awareness for these developments that (mainly) started in the fifteenth century and still shape our books (even the digital ones) in the twenty-first century.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In his blog &lt;<a href=\"http:\/\/IloveTypography.com\" data-type=\"URL\" data-id=\"IloveTypography.com\">IloveTypography.com<\/a>&gt;, Boardley describes himself as a \u201cBritish-European writer now living in Saigon in the south of Vietnam\u201d but otherwise remains vague about his biography. The Bodleian Library online shop labels him an \u201cindependent researcher and design consultant\u201d and his forthcoming publication \u201cRemarkable Renaissance Books\u201d is scheduled to be published soon (<a href=\"https:\/\/remarkable-books.com\/\">https:\/\/remarkable-books.com\/<\/a>). Otherwise, Boardley remains a mystery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Typographic Firsts<\/em> offers a timeline, an introduction, twelve main chapters, an epilogue, a glossary and list of abbreviations, endnotes and an index. The 192 pages further offer 70 high-quality illustrations. The introduction presents the general situation in fifteenth-century Europe for the key players, addresses the main problems concerning the change from manuscript to print and the difficulties and dangers of the business of printing (economic and otherwise). The twelve chapters focus on the following \u201cfirst\u201d aspects: printing, fonts, italics, female typographers, illustrated printed books, colour printing, gold printing, printers\u2019 marks, title-pages, printed music, maps and children\u2019s books.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Overall, the book is well-researched and has 335 endnotes (mostly up-to-date secondary sources) to prove it. Each chapter deserves a book or seminar on its own, so it would be unfair to criticise the, at times, general observations and very few (slight) inaccuracies. It is misleading, however, to label fifteenth-century paper as \u201cinexpensive\u201d, even compared to parchment (p. 10). And whether D\u00fcrer really created the woodcuts for Brandt\u2019s <em>Ship of Fools<\/em>, as Boardley states (p. 72), is disputed. But overall, Boardley\u2019s writing is precise and offers caveats whenever necessary. For book historians, some chapters will not reveal new insight. But the astonishing breadth (albeit somewhat eclectic) of <em>Typographic Firsts<\/em> almost certainly offers new aspects to readers familiar with book history. The first chapter, for example, is unlikely to introduce new ideas to most SHARP-members (first typographers in Europe addressing the usual suspects). But the chapters concerned with first printed music or first gold printing may uncover less well-known aspects about early printing. The author does a tremendous job at introducing every chapter to make the reader curious. Added to that, Boardley offers many fascinating anecdotes that stress the relevance of each chapter: from the famous provenance story of Harvard\u2019s B42 copy (a thief underestimated its weight, consequently fell six storeys with the fall broken by the two volumes) to the acquisition of the only extant copy of Waldseem\u00fcller\u2019s <em>Universalis Cosmographia<\/em> by the Library of Congress in 2003. Most chapters conclude with a brief outlook on how the respective typographic convention has further developed throughout the decades. The epilogue offers more \u201ctypographic firsts\u201d that did not find their way into the chapters (first printers in Britain, first printed Hebrew texts etc.). It concludes with a very succinct history of technical developments (from Koenig\u2019s press to digital typesetting) and a brief comment on the survival rates of incunables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Without explanation, the introductory timeline only lists major printers, first prints and other historical events during Leonardo da Vinci\u2019s lifetime. It may indeed be convenient that da Vinci was born around the time Gutenberg first experimented with printing, but da Vinci\u2019s death in 1519 seems to be a random date for early printing. Maybe that is the whole point. The book\u2019s index, however, does not even list Leonardo da Vinci. Speaking of the index, it is rather extensive and can be considered a real treasure. Even printers named only once appear. (Unfortunately, Peter Schoeffer\u2019s last name is misspelled at times and the index does not refer to page 131.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The overall design of the book is beautiful, with ample white space, especially in the margin, occasionally used for descriptions of the illustrations (unfortunately sometimes omitting information about the date). Undoubtedly, the illustrations, focussing on the novelties in early printing, are a great incentive to own the book as they are well executed: either using complete pages and\/or cropping the important element and magnifying it. The text does not always refer specifically to illustrations. For example, Aldus Manutius\u2019s printer\u2019s mark is discussed on page 103, but is already shown five pages earlier. Also, since illustrations appear virtually everywhere, the whole book is printed on coated paper, which is a bit frustrating while reading with a direct light source.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are only a few further flaws to point out. Unsurprisingly, the more traditional topics (for example, title-pages or fonts) get more attention compared to the rather under-researched and thus more interesting topics for book historians (for example, the first female typographers). The \u201cFurther Reading\u201d list would work better if offered after every chapter rather than thrown together in one big list. Also, both glossary and list of abbreviations appear rather short and not necessarily helpful for either the general reader or scholar. The Eurocentric approach is most unfortunate, however. Boardley almost completely neglects early printing in East Asia. He mentions it several times, but dismisses it in one sentence: \u201cEarly experiments with movable types of clay, wood and bronze in China and Korea had failed to be widely adopted.\u201d (p. 9). Chapter 5 even addresses the <em>Diamond Sutra<\/em>, printed 600 years before Gutenberg, but fails to offer illustrations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neither publisher nor author addresses who the target audience is, and the book itself seems ambivalent. It is clearly a scholarly work with over 300 endnotes and the level of detail is impressive and, at times, almost overwhelming. It is confusing, however, that the main text offers definitions for \u201cparchment\u201d and \u201chumanism\u201d, but not for \u201cvellum\u201d or \u201cgathering\u201d. Finally, Boardley usually uses endnotes to refer to the source. But sometimes, he offers random information that has little to do with the topic, whatsoever (for example p. 172, n291).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Overall, <em>Typographic Firsts\u2019<\/em> shortcomings are few and can be neglected. The work feels like a labour of love for both the author and the publisher trying to highlight the fascinating multi-faceted diversity of book history. To the curious general reader, this is a great book gift. But even scholars of the field are in for a treat and might be inspired by this beautiful book.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\">Simon Rosenberg, Independent Scholar<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\">@SimonRosenber11<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For centuries, humans have been surrounded by printed material. It is easy to ignore that certain typographic elements we take for granted now were, at some point, a novelty. John Boardley\u2019s Typographic Firsts, published by the Bodleian Library, creates awareness for these developments that (mainly) started in the fifteenth century and still shape our books (even the digital ones) in the twenty-first century.<\/p>\n","protected":false},"author":1,"featured_media":5258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"wp-custom-template-post-template-reviews","format":"standard","meta":{"footnotes":""},"categories":[1888,1887],"tags":[1894,1950,1962],"class_list":["post-2209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-review","category-reviews","tag-15th-17th-centuries","tag-print-culture","tag-typography"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/sharpweb.org\/sharpnews\/wp-json\/wp\/v2\/posts\/2209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sharpweb.org\/sharpnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sharpweb.org\/sharpnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sharpweb.org\/sharpnews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sharpweb.org\/sharpnews\/wp-json\/wp\/v2\/comments?post=2209"}],"version-history":[{"count":6,"href":"https:\/\/sharpweb.org\/sharpnews\/wp-json\/wp\/v2\/posts\/2209\/revisions"}],"predecessor-version":[{"id":5675,"href":"https:\/\/sharpweb.org\/sharpnews\/wp-json\/wp\/v2\/posts\/2209\/revisions\/5675"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sharpweb.org\/sharpnews\/wp-json\/wp\/v2\/media\/5258"}],"wp:attachment":[{"href":"https:\/\/sharpweb.org\/sharpnews\/wp-json\/wp\/v2\/media?parent=2209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sharpweb.org\/sharpnews\/wp-json\/wp\/v2\/categories?post=2209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sharpweb.org\/sharpnews\/wp-json\/wp\/v2\/tags?post=2209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}